Frequently Asked Questions

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Getting Started

Ambassador Program Setup

Activities and Rewards

Groups and Segmentation

Program Management and Performance Tracking

Creator Hub

Brand Hub

Ambassador App

Support and Updates

Privacy and Security

Getting Started

What is an ambassador?

An ambassador is an individual, often a social media content creator, who represents and promotes a brand in exchange for rewards, recognition, or other benefits.

What is an activity?

An activity is a point-earning task you assign to ambassadors through the Social Strudel platform. These can include creating social media posts, sharing content, generating user-generated content, attending events, leaving product reviews, or completing other brand-related tasks. Each activity has a specific point value that ambassadors earn upon completion. Ambassadors are notified about new activities via push notifications on the Social Strudel mobile app and by email.

What is a reward?

A reward is an incentive you offer to ambassadors in exchange for the points they earn by completing activities. Through this gamified system, ambassadors collect points and then redeem them for rewards they choose. Rewards can include free products, discounts, gift cards, cash payments, tickets to events, VIP experiences, and other benefits that appeal to your audience.

Ambassador Program Setup

How do ambassadors sign up for my program?

Ambassadors can sign up for your program in several ways:

• Dedicated Landing Page: Ambassadors can visit a hosted landing page on Social Strudel specifically for your program. Creators who sign up this way will be directly affiliated with your brand and won't appear in the Creator Hub. This means other brands cannot invite them to their programs while they're working with you. Additionally, these creators won't have access to the Brand Hub on the app, ensuring they're focused exclusively on your program.
• Embedded Signup Form: Add a signup form directly to your website. Similar to the landing page option, creators signing up through this method will be exclusively connected to your brand. They won't be listed in the Creator Hub and won't have access to the Brand Hub (where creators can browse and apply to other brand programs) until they leave your program or are dismissed.
• Creator Hub Invitations: Invite creators directly through the Creator Hub to join your program.
• Brand Hub Discovery: If you've opted in and have a paid plan, creators can find your program on the Brand Hub and apply to join.

Can I integrate Social Strudel with my existing website?

Yes, you can integrate Social Strudel by linking to a dedicated landing page or embedding a signup form directly on your website.

How do I approve or decline new applicants for my ambassador program?

Social Strudel notifies you of new applicants, allowing you to review and approve or decline them based on your desired criteria.

Activities and Rewards

How does the activities and rewards system work?

Social Strudel uses gamification to make brand promotion engaging and rewarding. Your ambassadors download the Social Strudel iOS or Android app where they receive push notifications and emails about new activities and rewards you've created. Each activity you create has a point value. When ambassadors complete activities, such as mentioning your brand on TikTok or Instagram, they earn these points. Ambassadors can open the app anytime to check available activities and rewards. Once they've accumulated enough points, they can redeem them for rewards you've created.

Which kinds of activities can ambassadors complete to earn points?

You can assign various point-earning activities for your ambassadors, including creating Instagram Reels, posting TikTok videos, sharing professional content on LinkedIn, making YouTube videos, and generating user-generated content across different platforms. Each activity can have its own point value based on the effort required or value to your brand.

How do ambassadors find and complete activities?

Ambassadors receive push notifications through the Social Strudel app and email notifications when you create new activities. They can also open the app anytime to view all available activities. Once they complete an activity (like creating a TikTok video featuring your product), they submit proof of completion through the app and earn the assigned points upon approval.

Can I create custom activities for creators to complete?

Yes, you can create custom activities tailored to your specific marketing goals and brand needs. You assign each activity a point value—for example, 200 points for mentioning your brand in a TikTok video or 100 points for an Instagram Story feature.

What are the supported social media platforms for assigning activities?

Social Strudel currently integrates with Instagram, Facebook, TikTok, Pinterest, LinkedIn, Reddit, YouTube, X (Twitter), Twitch, and Snapchat. We are always working on new integrations to stay up to date with the latest trends.

Can I set limits and expiration dates on activities?

Yes, you can set several types of limits on your activities:

• Total Completion Limit: Set a cap on the total number of times an activity can be completed across all ambassadors (for example, limiting an activity to 100 total completions).
• Total Completion Limit: Control how often individual ambassadors can complete the same activity (such as once per day or once per week).
• Expiration Date: Set a deadline after which the activity is no longer available to ambassadors.

These controls help you manage content creation timing, ensure timely and relevant engagement, and prevent your ambassadors from overposting about your brand.

How do rewards work in Social Strudel?

You create rewards with specific point values—for example, a free product for 750 points or a discount code for 500 points. Ambassadors can see these rewards in their app and redeem them once they've earned enough points. This creates a motivating system where ambassadors work toward specific rewards they want.

Which types of rewards can I create?

You can create custom rewards such as free products, discounts, gift cards, cash payments, tickets to exclusive events, VIP experiences, meet-and-greets, and other unique incentives that align with your brand and appeal to your ambassadors. Each reward has a point value that ambassadors must earn to redeem it.

Groups and Segmentation

What are groups and how do they help in segmenting ambassadors in Social Strudel?

Groups are categories within Social Strudel that allow you to organize and segment your ambassadors based on specific criteria. For example, you might create groups like:

• By Audience Size: "Nano Creators" (under 5K followers), "Micro-Influencers" (5K-10K followers), "Mid-Tier" (10K-100K followers), and "Macro" (100K+ followers)
• By Content Type: "Photography Pros," "Video Creators," and "Bloggers & Writers"
• By Social Platform: "Instagram Team," "TikTok Squad," "YouTube Crew," or "LinkedIn Network"
• By Geographic Region: "West Coast," "East Coast," "International," or specific cities
• By Experience Level: "New Ambassadors," "Seasoned Creators"
• By Product Focus: "Skincare Line," "Makeup Collection," "Athletic Wear"

This segmentation helps you target specific activities and rewards to the most suitable ambassadors, ensuring an efficient and effective program. Importantly, you can add creators to multiple groups simultaneously (for example, placing someone in both the "Instagram Team" and "Photography Pros" groups), allowing for even more flexibility in how you organize and engage your ambassador community.

How can I create and manage groups within Social Strudel?

To create and manage groups, simply navigate to the groups section within your Social Strudel dashboard. From there, you can add new groups, assign ambassadors to your groups, and organize your ambassador community based on your preferred criteria.

Can I assign different activities and rewards to different groups?

Yes, Social Strudel allows you to assign specific activities and rewards to each group. For example:

• Assign your "Photography Pros" group to capture Instagram photos featuring your new product
• Give your "Macro" group with larger followings higher-value activities with more points
• Create region-specific activities for your "West Coast" group featuring local events
• Offer exclusive VIP event rewards to your "Seasoned Creators" group

This flexibility helps you tailor your program to better suit the needs and preferences of different ambassador segments, maximizing engagement and results.

How does segmenting ambassadors into groups benefit my Ambassador Program?

Segmenting ambassadors into groups allows you to create more targeted and relevant activities and rewards for each group. For example:

• More Relevant Content: By creating a "Fitness Enthusiasts" group, you can assign them sport-specific content creation that aligns with their expertise
• Optimized Incentives: Your "Micro-Influencers" might value product samples, while your "Macro" group might prefer cash payments
• Localized Campaigns: Your "European" group can promote region-specific products or participate in local events
• Scaled Engagement: Assign higher point values to activities for groups with larger audiences or specialized skills

This customization leads to higher engagement, better ambassador satisfaction, and more effective marketing efforts, ultimately improving the overall performance of your Ambassador Program.

Program Management and Performance Tracking

How user-friendly is the Social Strudel platform for both businesses and influencers?

Social Strudel is designed to be user-friendly and intuitive for both brands and creators, offering a seamless experience for managing and participating in ambassador programs.

How much time and effort is required from my team to manage and maintain the program?

The time and effort required will vary based on the size of your program and your desired level of involvement. However, Social Strudel streamlines the management process, making it easier for your team to oversee and maintain the program.

Can I customize the program to cater to my company's specific industry or niche?

Yes, you can customize activities, rewards, and branding to better align with your brand's specific industry or niche. Social Strudel's flexibility allows you to tailor the program to suit your unique marketing needs and goals.

How can I track the success of my program and measure the impact of my ambassadors' efforts?

Social Strudel provides powerful reporting features that allow you to monitor your program's performance, including top-performing social channels, groups, and individual ambassadors. You can sort data by date range and view granular reports to help you measure the impact of your ambassadors' efforts and identify areas for improvement.

Can I set up multiple campaigns for different product lines or services within Social Strudel?

Yes, you can create and manage multiple campaigns, each tailored to specific product lines or services, to target the right creators and audiences. For example:

• Seasonal Collections: Create separate activities for your summer line versus your winter collection
• Product Categories: Set up different rewards for ambassadors promoting your skincare versus makeup products
• Market Segments: Use different groups to promote luxury items to one audience and budget-friendly options to another
• Geographic Targeting: Design activities for ambassadors in different regions to highlight products relevant to their local audience

Can I search for and recruit brand ambassadors directly through the Social Strudel platform?

Social Strudel offers two powerful approaches to building your ambassador community:

1. Manage Your Existing Network: CConnect with creators you already know by inviting them through email or your dedicated landing page
2. Discover New Talent: Browse the Creator Hub on your Dashboard to find new ambassadors who are eager to work with brands like yours

Both approaches give you valuable tools to grow and engage your ambassador community effectively.

How can I encourage my ambassadors to remain active and engaged in the program?

There are several effective strategies to boost ambassador engagement:
Create Diverse Activities:

• Offer a variety of point-earning tasks
• Tailor activities to different skills and interests
• Assign point values based on effort and impact

Build an Appealing Rewards System:

• Include options at various point levels
• Offer both quick-win rewards (discount codes) and premium incentives (VIP experiences)
• Give ambassadors both short-term and long-term goals

Maintain Regular Communication:

• Send push notifications and email updates about new activities
• Provide feedback on submitted content
• Recognize and highlight top-performing ambassadors

The gamified point system naturally encourages ambassadors to check the app regularly and work toward earning enough points for their desired rewards.

Creator Hub

What is the Creator Hub?

The Creator Hub is a dedicated space on Social Strudel where you can discover potential ambassadors for your brand.
Key Benefits:

• Access a pool of creators actively looking to collaborate with brands
• Filter creators by specific criteria to find the perfect match for your needs
• Invite promising creators to join your ambassador program

Exclusivity Note: Creators who sign up directly through your landing page or embedded form will not appear in the Creator Hub, ensuring they work exclusively with your brand. These creators also won't have access to the Brand Hub on the app, maintaining their exclusive relationship with your brand.

How can I find creators in the Creator Hub?

With a paid plan, you can access the Creator Hub through your dashboard to browse available creators. You can filter creators based on different criteria such as location, social media platforms they use, niche, and audience size. Note that free plans do not have access to the Creator Hub.
Creator Hub Credits System: Access to the Creator Hub works on a credit-based system that varies by plan:

• Free Plan: 0 credits per month (no access)
• Basic Plan: 30 credits per month
• Pro Plan: 100 credits per month
• Enterprise Plan: 300 credits per month

Credits are used when inviting creators from the hub, allowing you to scale your ambassador outreach based on your plan.

How do I invite creators from the Creator Hub to join my program?

You can send invitations directly to creators you find in the Creator Hub. Simply select the creators you'd like to work with and send them an invitation to join your ambassador program.

How many creators can I invite from the Creator Hub?

The number of creators you can invite depends on your subscription plan and the available credits in your account. Each plan provides a monthly allocation of credits that you can use to interact with creators in the Creator Hub. You can invite creators you're interested in working with based on your current credit availability.

Brand Hub

How does the Brand Hub work?

The Brand Hub is a section within the Social Strudel mobile app where creators can browse available brands looking for ambassadors. Creators who are not exclusively affiliated with a brand can discover your brand and apply to join your program directly through this mobile interface.

Importantly, creators who joined your program through your landing page or embedded form won't have access to the Brand Hub, ensuring their focus remains on your program.

Can you choose not to be listed in the Brand Hub?

Yes, you can toggle your visibility in the Brand Hub on or off at any time through your Profile Settings (available on paid plans). This gives you control over your participation and visibility to potential ambassadors. When turned off, only creators you directly invite from the Creator Hub or who find your landing page can join your program.

What Information Is Displayed About My Brand in the Brand Hub?

In the Brand Hub (available on paid plans), the following information about your brand will be listed: Name, Logo (enterprise plan only), Location, Category, and Required Social Media Platform. You can edit this at any time in your Brand Profile.

Ambassador App

Is the Social Strudel Ambassador App available on both iOS and Android devices?

Yes, the Ambassador App is available for download on the Apple App Store for iOS devices and Google Play for Android devices. This is where your ambassadors will receive push notifications about new activities and rewards, track their points, view available activities and rewards, and manage their participation in your program. In addition to app notifications, ambassadors also receive email notifications to ensure they never miss new opportunities.

How do ambassadors get started with the app?

Ambassadors download the Social Strudel app from the Apple App Store or Google Play Store. After creating an account and joining your program, the app experience will vary based on how they signed up:

• For ambassadors who join through your landing page or embedded form: They'll see your brand's activities and rewards exclusively.
• For ambassadors who discover you through the Brand Hub or Creator Hub: They may have access to other brands as well, depending on their status.

All ambassadors will receive push notifications when you create new activities or rewards that are relevant to them.

Are there any costs associated with downloading the Ambassador App?

The Ambassador App is free to download for both iOS and Android devices. Your ambassadors will use this app to see activities you've created, submit their completed tasks, track their earned points, and redeem rewards—all at no cost to them.

How do ambassadors use the app to complete activities and redeem rewards?

When you create a new activity, your ambassadors receive a push notification through the app and an email notification. They can view activity details, complete the requested content creation, and submit proof of their work directly through the app. As activities are approved, points accumulate in their account. They can check the app anytime to see available rewards and their current point balance. When they have enough points, they can browse your rewards catalog and redeem points for rewards of their choice through the gamified system.

Support and Updates

What customer support options are available if I need assistance using Social Strudel?

Social Strudel offers various customer support options, including email, live chat, and a comprehensive knowledge base, to help you get the most out of the platform.

How often are new features and updates rolled out for the Social Strudel platform?

Social Strudel is committed to continuous improvement and regularly releases new features and updates to enhance the platform and provide an even better experience for users. As an active brand on the platform, you'll receive notifications directly on your dashboard whenever new features are released, ensuring you're always aware of the latest tools available to you.

How can I provide feedback or suggest new features for Social Strudel?

Social Strudel welcomes user feedback and feature suggestions. You can submit your ideas through our customer support channels or contact us here.

Privacy and Security

Does Social Strudel share or sell my brand's information with third parties?

No, Social Strudel values your privacy and does not share or sell your brand's information with any third parties.

Is my ambassadors' personal information safe with Social Strudel?

Yes, Social Strudel takes privacy seriously and is committed to protecting your ambassadors' personal information. Their data is not shared or sold to any third parties.

How does Social Strudel ensure data privacy and security for its users?

Social Strudel follows industry best practices to safeguard the privacy and security of its users' data. By implementing strict security measures and adhering to privacy regulations, Social Strudel ensures that your information and your ambassadors' information remain protected.

What measures does Social Strudel take to protect the information of its users from unauthorized access?

Social Strudel employs multiple layers of security measures, including encryption, access controls, and regular security audits, to protect your information and your ambassadors' information from unauthorized access and ensure that it is not shared or sold to any third parties.

Getting Started

Ambassador Program Setup

Activities and Rewards

Groups and Segmentation

Program Management and Performance Tracking

Creator Hub

Brand Hub

Ambassador App

Support and Updates

Privacy and Security